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Product details
File Size: 1453 KB
Print Length: 287 pages
Publisher: Crown Business; 1 edition (December 7, 2011)
Publication Date: December 7, 2011
Sold by: Random House LLC
Language: English
ASIN: B003EY7JEE
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Amazon Best Sellers Rank:
#34,441 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
As one who can attest to the failure of "win-win," until now, twenty+ years after leaving the sales field I never knew what my alternative was. Maybe it's a case of better late than never but now I know. It's as if the heavens parted and the light of knowledge descended on me. I will be forever grateful to Jim for not just being a master negotiator, but being willing to "bare all" and share his "secret" with the world.But it's really not a secret is it? It's how we should act at all times. Not just as negotiators (or salesmen) but as human beings!This book has changed how I will do business from this day forward.
This book just might change your entire business life, No bulls***! I've changed how I negotiate and have scored bigger gigs since using these time tested fool proof principles. Strategies trump tactics (learned that from this book).Negotiations are everything in LIFE! This is how to win when you engage in it.
There is too much common sense in this book. Down deep, we all know or suspect these concepts but the START WITH YES! Crowd has drilled that BS into our heads for so many decades that we’ve almost hardwired it into our brains. Buyers don’t fall for all that crap anymore. This is a book I plan to buy for my salespeople and discuss at every meeting we have.
I have been a professional negotiator as an attorney for 40 years. This is by far the best book, the best advice ever given. But it is about much more than negotiating it is about how to conduct a life.
I read this after Never Split the Difference and that sent the stage for me reading this book. A lot of the counter-intuitive approaches were out lined in that book first. But both support and augment each other. I like his idea about the rule of 3 and living in the adversary's world.
The process that Jim Camp explains in "Start with No" seems counter-intuitive, and takes a while to get used to in practice. But, changing your experience perspective to that of your customer or another "adversary" really does improve the communication and tactics of negotiation. The read is a little formulaic, but in all a good and engaging book that actually teaches you something.
I'm a copywriter and this book has become invaluable to me in not just my ability to negotiate with anyone, but also in the effectiveness of my copy. Its heavily marked up and will continue to be a book I refer to.
This book will re-orient how you think and approach any and all negotiations in your life -- that includes your business life and your personal life, particularly among sexual relationships.Camp's storytelling method is an excellent way to digest the material, and I highly suggest you read this ... a few times. Even if your adversary has read this book, your negotiations will work out better.So skip all notions of "Win-Win" or getting to "Yes", Start with "No" and see what you get for you.The 48 Laws of Power is a great companion piece.
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